ShopX is a non-profit room where sellers, app builders, agencies and experts across Vietnam, China, Southeast Asia and Australia meet — and turn ideas into the next wave of commerce.
The next generation of ecommerce in APAC will be built by an open network of operators sharing what actually works — not gatekept behind closed doors.
Make APAC the most connected ecommerce ecosystem on earth — where a seller in Saigon, a developer in Shenzhen and an agency in Sydney move as one.
Bring enablers together to share playbooks, swap honest lessons and open doors — across markets, languages and platforms.
Curated, high-signal gatherings and AI-powered tooling. Non-profit, member-led, and anchored by GemCommerce (GemPages).
XY is the spirit of ShopX: curious, a little bold, always scouting the next route. Wherever the community sails — new markets, new tools, new ideas — XY is on the bow, flag up.
Sail with us at ShopX 2026 →Summits, panels, networking nights and a little friendly competition — here's what the room has been up to.






No vague AI hype. ShopX 2026 is built around real workflows, real use cases, and the decisions ecommerce teams need to make next — in one curated room in Saigon.
Live, repeatable playbooks across content, campaigns, analytics and daily operations.
Founders, sellers, agencies and platform partners shaping the next stage of commerce.
See what's working now — tools and partners demoed in the room, not in slides.
Walk away with sharper playbooks for growth, conversion, store experience and AI.
The AI × Ecommerce Summit for APAC — a curated, international gathering of the operators shaping the next wave of commerce. Selective by design.
View ShopX 2026 →